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FIONA REDDAN
The ‘mumpreneur’ phenomenon evolved as a way for women to combine a fulfilling family life with a career – and now Enterprise Ireland wants to get these innovators to think about expanding their businesses
WHEN LULU O’Sullivan was setting up her online gifts company GiftsDirect.com some 23 years ago, the term “mumpreneur” hadn’t yet been coined, but even if it had, it wouldn’t have applied to her.
While she has four children, she has always seen herself as a fully fledged entrepreneur, and has put the time and effort into growing and developing her business. Even if there have been some sacrifices along the way.
